Making Every Call Count: Creating a Positive First Impression Over the Phone for Enrollment Success

Welcome😊📋

Have you ever overheard a phone call like this?

"I don’t have much more information at the moment. Can you please email me your details, and I’ll get back to you if we have an opening?"

How does that conversation sound to you? Does it make you feel confident about moving forward with that center? First impressions are often made over the phone, and we all know how powerful they can be.

🤔Ask yourself: Did the person answering the phone build trust and encourage the caller to enroll their child with your center? What might they be telling others about how your center treated them during this call?

This week let’s focus on ensuring that every call into your center leaves a lasting, positive impact on potential families👨‍👩‍👧‍👦

5 Key Steps to a Succeful Enrollment Call:

1. Tone: Friendly, welcoming, and professional. The goal🥅 is to make the caller feel comfortable and supported.

2. Listening: Listen attentively, empathize with their concerns, and ask clarifying🔍 questions to understand their needs.

3. Information: Provide clear, relevant details tailored🧵 to their situation. Avoid jargon and make things easy to understand.

4. Next Steps: Clearly explain what happens next, so the caller☎️ knows exactly what to do and how to move forward

5. Follow-Up: Offer to follow up🔁 with additional details and ensure they know how to contact you with any further questions

By incorporating these elements into every enrollment call, you create a positive first impression👍🏽, that not only builds trust but also smoothly guides the caller to the next steps in the enrollment process.

Strategies for Guaranteeing That Every Team Member Who Answers the Phone Delivers Consistent Experience and Clear Information, Creating Positive First Impressions:

It is crucial to not only provide the information someone is asking for but to show that you're invested in their situation. The goal should be for parents to feel heard, supported, and confident in the decisions they make about your center. When they feel valued during these calls, they’ll be more likely to talk positively about their experience with others. What do you think? How do you want parents to feel after they hang up the phone with your center?

Till Next Time,

Jen Sprafka🖍️

P.S. Would you like help creating a script for enrollment calls to ensure a consistent first impression every time? Email me: [email protected] 

P.P.S. Your feedback matters! Did you find this helpful? Let us know your thoughts⬇️